Rationale
The aim for the project is to host our own club night. The night will be geared towards a variety of underground UK bass music. I wanted to start a night where I can hand pick some of the finest upcoming talent who evidently have a strong passion for the music they play, artists who follow their styles of music on a deep level, who know how to find gems independently, and are rooted in the ethic of wanting to deliver the best music they can. One of the aims is to build a roster of artists from this creative platform. The idea is to create an environment where creativity and fresh ideas are strongly encouraged, whilst staying true to the roots and origins of the culture our music stems from. This means that time is irrelevant when it comes to the music we play, meaning you will hear new, forthcoming yet-to-be released material, but you will also hear tunes that are several decades old. All of the music is related by the fact that they are of similar origins, and have played a role in influencing each genre. We revolve around UK Soundsystem culture and Urban music culture.
Project Concept
This event takes strong influences from iconic/historic events such as Blue Note, Sidewinder and FWD; night’s which were renowned for their openness to experimentation by DJ’s, where it was no exaggeration to say that they formed their own sound. It is the attitude of our club event which will separate it from the majority of other’s today; many clubs today often disregard the creative element of DJing in favour of employing DJ’s who will play virtually ‘clone sets’ as dozens of other’s in their genre, consisting of tracks that are ‘hot at the minute’. Whilst that may appeal for some, for many club-goers, this can become boring quickly, and it’s this demographic that we are tapping into. Our sound will, at its foundation, revolve around Drum & Bass, Jungle, Grime, Dubstep and UKG; all of which are interlinked with each other culturally.
Marketing and Promotion
To promote this event, I will allow 4-6 weeks once we have made an agreement (should you chose to allow us to host the event at your venue) prior to the date of the event to promote it. The methods used to undertake this task will include flyers, which will be attached to surrounding areas within approximately 2 miles of the venue. We will attach flyers to places where a high concentration of young people (aged 18-25) pass through, as that demographic holds the strongest interest in nightlife, and often hold little preference as to which clubs/bars they like to go to, and the music played is most likely to appeal to them.
We will also be promoting via social media. Our primary method will be via Facebook, where we will create an event page with all information regarding the night, which we will somewhat frequently re-share (about once every 5 days or so, then more frequently as the event date nears). I will be sharing the event in Facebook groups which are related to the type of music we deliver, as well as groups dedicated to Brighton (and surrounding areas) nightlife.
Veill Presents: Music Production & Performance Level 3 Coursework 